Treetop Dining
Tags: environmentally-friendly, experience, green, new zealand, pacific environments architects, springwise.com, tracey collins, treehouse restaurant, warkworth, yellow pages, yellow treehouse
The Yellow Pages Group claims its New Zealand Yellow Pages can provide all the resources anyone would ever need to get any project done.
To prove its point, the organization staged a marketing stunt that’s paid big dividends: They built a temporary restaurant in a tree house, and used the Yellow Pages to make the project happen.
The group hired a spokesmodel, Tracey Collins, to serve as the face of the project and the restaurant’s hostess. Tracey tracked the day-to-day construction on her blog.
Called the Yellow Treehouse, the eatery took about two months to complete, and was designed by Pacific Environments Architects. The 33 foot wide space sits 39 feet above the ground. The kitchen and bathrooms are on the ground, and the dining area is accessible by a walkway almost 200 feet long.

The restaurant seats 18 for lunch, dinner, and afternoon tea. Its exact location, in a forest near Warkworth, is only given to those with booked seating.
The Yellow Treehouse opened on January 9th and has been so popular (completely booked, in fact) that the Yellow Pages Group has considered keeping it open past the slotted closing date of February 9th.
According to Springwise.com:
“Besides serving as a marketing tool for its original sponsor . . . the Yellow Treehouse is sure to provide a fresh experience consumers won’t soon forget. The secrecy of its location and the scarcity of reservations, meanwhile, only increase its appeal.”

