The above video showcases the work of EasyWeb, a French company that creates “Monumental Video Projections.” To produce the projections, EasyWeb first maps the building’s exterior using architectural plans, photographs, and laser quotation. The laser quotation process allows them to calculate distances and map minute details of the structure.

Once the mapping is complete, they recreate the building’s exterior on a PC using 3D software. 3D software is also used to create the dynamic effects and graphics of the projection show.  

Finally, light “beamers” project the 3D effects onto the façade.

“Our technology is ‘very handmade,’” says EasyWeb’s PR & Project Manager, Pierre Caulet. “Like fashion designers, the production team creates unique video shows [which play] with volumes and architecture.”

EasyWeb’s goal is to create a new event marketing approach. The company delivers a spectacular visual experience sure to attract crowds and get people talking. We look forward to seeing how brands will use emerging video projection. What will they say and do for their customers once they’ve gotten their attention? A question like that’s important to answer ahead of time.  

(Thanks, Shawn T.)

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