Let Customers Look Over Each Other’s Shoulders
Tags: Coldwell Banker, Customer, digital signage, Display, experience, interactive, Public, Real Estate, Realty, Spectacle, times square
In today’s social media world, people have become addicted to sharing. They want to share information and opinions. They want to tell one another what they’re thinking and doing. Digital signage can play a role.
As an example, look at what Coldwell Banker did. To promote its realty service, the company erected an interactive billboard in Times Square, which prompts passersby to use the board as a real-estate search tool.
Viewers dial an on-screen phone number, text the word “homes,” and add in the zip code of the geographical area they’d like to search. Soon, house listings and photos from that area appear on the billboard. Their search goes public. Conversations and debates begin. Coldwell Banker is suddenly in people’s heads.
This principle is all about sharing in public. To incorporate it into your experience, think about the choices your customers have to make – especially those choices which prompt discussion (Obviously, nothing too sensitive). How can digital signage help your customers think things through with others?
