Fresh Scented Stairwells
Tags: Birmingham, car park, Cardiff, Garage, Guardian, Leeds, London, NCP, odor, Parking, scent, smell aroma, Stairwell
Photo courtesy of Sande Edwards
Scent is an often overlooked aspect of the customer experience. But not for NCP, the UK’s largest parking garage company.
According to a blog post from The Guardian, NCP conducted an online survey of 2,000 people. One-third of the participants said they were unlikely to use a parking garage that had a foul odor. Two-thirds identified the stairwells as the worst smelling parts of the garage.
NCP decided to take action on their findings. Thanks to new technology, they are able to pump pleasant odors into the stairwells. But before they do, they are asking customers to vote on the scents they’d like most. Possibilities include: roasted chicken, cut grass, roses, mint, leather, and wood fire.
Once votes are counted, the scented stairwells will have trial runs in garages in London, Birmingham, Leeds, and Cardiff.
