SET Japan's branded QR code for Coke.

QR (“Quick Response”) Codes are those boxy barcodes that have become more and more prevalent on t-shirts, magazines, stickers, fliers, and pretty much everything else. When scanned with a camera phone equipped with the proper reader software, the code brings up a URL in the phone’s browser. 

Though these codes create a valuable hardlink between the physical world and the web, from a design perspective their boxy look may not be an aesthetic fit for your brand. But, a post on PSFK points to SET Japan, a company that may give brands their cake and let them eat it too. (‘Their cake’ being the hardlink, and ‘eating it too’ being an on-brand, aesthetically appropriate QR Code).

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