There are 159  Hard Rock Cafes  in places as widespread as Bahrain, Fiji, and Ho Chi Ming City. Each location displays rock relics from the company’s 70,000-piece collection (the most prized relic being the Hard Rock’s first  – Eric Clapton’s red Fender guitar).

So, what do you do if you want to see an artifact from their collection, but you’re not near the location housing it? The Hard Rock has solved that problem (in Las Vegas, at least) through digital signage.

In the Hard Rock Cafe Vegas Strip, there’s an eighteen-foot-long HD touch screen called the Rock Wall. The Rock Wall allows visitors to tour the restaurant’s locations and explore the memorabilia collection virtually. A deep zoom feature can give you a close enough look at the relics to see the tears in Jimi Hendrix’s coat or where the paint’s chipping on Slow Hand’s Fender.

(Thanks John. Thanks Kristen).

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