John Mayer in Augmented Reality
Tags: Adobe, augmented reality, Heartbreak Warfare, John Mayer, Kevin Lynch, Max 2009
Technology by itself is neutral. It’s how the technology is used that’s key.
At Adobe Max 2009, Adobe’s user conference, musician John Mayer unveiled the video for his song “Heartbreak Warfare.” It’s the first music video ever to use Augmented Reality.
Adobe’s CTO Kevin Lynch demonstrated how the technology creates a visual experience that puts fans “inside” the video as lumbering onscreen giants behind a tiny virtual John Mayer.
The technology is exciting but, as Mayer points out, the viewer experience depends on technology and content working together.
Augmented Reality, he says, “is great, but if you can get a song in there and actually have an artistic experience, then I think that would be the best you could possibly achieve.”
(Thanks, DG)
