Today, Target unveiled six massive vinyl billboards in Times Square. The billboards were designed by four emerging artists, and according to Target, “capture the enthusiasm and vibrancy of New York and the Target brand.”

The billboards will come down at the end of October, but they won’t be dragged off to the landfill. Instead, the vinyl will be repurposed into 1,600 Anna Sui-designed handbags. The bags are selling for $29.99 on Target’s website, where buyers can choose which artist’s work will adorn their tote.

Target has found a clever way to recycle and repurpose its marketing dollars. It’s found a way to do more with less. 

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This Tuesday, Sony and Comcast will open a new co-branded retail store called Sony Style Comcast Labs.

The store will showcase the newest and most innovative offerings of both companies, says Marcy Cohen, senior manager of corporate communications for Sony Electronics.

As a lab, the store will sell current products and services, in addition to giving a sneak peek at “future technology” before it hits the market.

The store was conceptualized over a year ago by Howard Stringer, Chairman and CEO of Sony Corporation of America, and Brian Roberts, CEO of Comcast.

Comcast already sells its services, such as high speed cable Internet, in about 5,000 retail stores, including Walmart, Target, and Best Buy.

And there are 40 Sony Style stores in the US designed to make customers more comfortable with electronics.

Putting the two together, integrating service and hardware, in one store just makes sense.

The Comcast Center, Comcast’s corporate headquarters in Philadelphia, will host the initial store on its street level.

Right now, only the one store is planned, but others may follow.

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