“At the end of the day, the store is the soul of the brand. . . A brand is your store. For example, if you mention Chanel to people, they think immediately about the Chanel store.”

–Domenico De Sole, Chairman of Tom Ford International

For more insights from De Sole, watch the video below or read the full interview transcript from Knowledge@Wharton, the online business journal of the University of Pennsylvania’s Wharton School.

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